The Coparent App
Brand Guidelines
Guidance for using The Coparent App name, logo, colours, tone of voice and messaging consistently across media, partnerships, professional materials and public communications.
Brand Name
Correct Usage
The Coparent App
Avoid
- CoparentApp
- Co Parent App
- Co-Parent App
- The CoParent App
Tagline
Interact with facts, not friction.
Brand Purpose
The Coparent App exists to help separated parents reduce conflict, communicate more calmly, and keep conversations focused on the wellbeing of their children while keeping unalterable and undeletable records for use in family proceedings.
The brand should always feel supportive, practical and professional, without sounding cold, judgemental or overly legalistic.
Brand Values
| Value | Meaning |
|---|---|
| Child-focused | Communication should always come back to what is best for the children. |
| Calm | The brand should reduce tension, not add to it. |
| Accountable | Clear records and boundaries help parents communicate more responsibly. |
| Fair | The app should NEVER feel like it favours one parent over another. |
| Practical | Features should solve real problems faced by separated families. |
| Supportive | The app should help parents find appropriate professional and practical support when communication problems need more than an app. |
| Professional | The brand must be suitable for families, solicitors, mediators and support services. |
Tone of Voice
The Coparent App should sound:
- Calm
- Supportive
- Professional
- Child-focused
- Clear
- Practical
- Solution-oriented
Avoid sounding:
- Aggressive
- Parent-blaming
- Overly legalistic
- Confrontational
- Judgemental
- Alarmist
- Bias
Approved Key Messages
- The Coparent App helps separated parents communicate more effectively while keeping the focus on children.
- Built in the UK for UK families.
- AI-assisted communication tools help reduce conflict and encourage calmer conversations.
- The Coparent App charges per family rather than per user.
- Includes voice calling, video calling and unlimited storage.
- Professional oversight is available through a secure read-only portal.
- Designed to support court-friendly communication records.
- The Get Help section connects parents with family solicitors, mediators, McKenzie Friends, contact centres and support organisations.
Court-Friendly Messaging
Preferred wording
- Designed to support court-friendly communication
- Supports families involved in legal proceedings
- Provides a clear communication record
- Suitable for professional oversight
- Designed to reduce conflict and improve accountability
- Court approved communication tools
Avoid using
- Court certified
- Court endorsed
- Officially approved by UK courts
- Government approved
Brand Colours
#1b0128
#faf9f6
#01bb1c
#f06b06
#fd0000
#2b0b45
Typography
The website uses the default Salient font, which is Open Sans.
Recommended CSS:
font-family: "Open Sans", Arial, sans-serif;
Colour Accessibility Rules
- Use #faf9f6 text on the main purple background #1b0128.
- Use black or very dark text on white or pale backgrounds.
- Use green #01bb1c for positive actions, approval and primary buttons.
- Use orange #f06b06 for warnings, attention points or neutral alerts.
- Use red #fd0000 only for errors, danger, rejection or serious warnings.
- Do not use dark purple text on the purple background.
Logo Usage
- Use the official high-resolution logo wherever possible.
- Do not stretch, squash or distort the logo.
- Do not recolour the logo unless using an approved version.
- Do not place the logo on busy or low-contrast backgrounds.
- Leave clear space around the logo so it can breathe.
- Use a transparent PNG or SVG where possible.
Photography & Imagery
Imagery should feel calm, human and family-focused. Avoid overly dramatic, angry or distressing images wherever possible.
Recommended imagery
- Parents communicating calmly
- Children in safe, neutral family settings
- Phones showing organised communication
- Professional family support environments
- Soft, natural lighting
Avoid imagery
- Parents shouting at each other
- Children visibly distressed
- Courtroom imagery that feels intimidating
- Dark, threatening or fear-based visuals
- Stock images that feel fake or staged
Feature Naming
| Feature | Preferred Description |
|---|---|
| AI Message Rewrites | Helps turn emotionally charged messages into calmer, child-focused communication. |
| Message Limiter | Restricts the number of unanswered messages to reduce communication overload. |
| Boundary Mode | Helps parents set healthier communication boundaries and reduce unnecessary escalation. |
| Get Help | Connects parents with family solicitors, mediators, McKenzie Friends, contact centres and support organisations directly from within the app. |
| Professional Portal | A secure read-only portal for approved professionals to view records and supervise video contact. |
Get Help
Purpose
The Get Help section is designed to make professional support easier to find for families who need more than communication tools alone.
Parents can quickly access information about family solicitors, mediators, McKenzie Friends, contact centres and family support organisations directly from within the app.
Recommended Messaging
- Connects parents with relevant family support services.
- Makes professional support easier to find.
- Provides quick access to family law and support resources.
- Supports families through every stage of the co-parenting journey.
- Complements the court approved communication tools inside The Coparent App.
Avoid Messaging
- Guarantees legal advice.
- Replaces a solicitor or mediator.
- Acts as an emergency service.
- Provides crisis intervention.
- Officially recommends one professional over another unless a formal partnership exists.
Example Short Description
The Coparent App is a court approved UK-focused co-parenting platform that helps separated parents communicate more calmly, reduce conflict, access professional support through the Get Help section and keep the focus on their children.
Example Long Description
The Coparent App is a court approved modern co-parenting platform built for separated families who need clearer, calmer and more accountable communication. With AI-assisted message rewrites, message limits, boundary tools, voice and video calling, unlimited storage, a Get Help section that connects parents with family solicitors, mediators, McKenzie Friends, contact centres and support organisations, and professional oversight options, the app is designed to help parents reduce conflict and keep communication focused on their children.
Contact Details
Press & Professional Enquiries
Emma Willett
Website:
https://thecoparent.app
Email:
info@thecoparent.app
Phone:
07404 242900
Professional Portal:
https://readonly.thecoparent.app
Download the app:
Google Play
Apple App Store
These guidelines are intended to help journalists, professionals, partners and internal contributors represent The Coparent App clearly, accurately and consistently.